Lumine Shinjuku Shopping Guide & Recommendations: Lumine EST, Lumine 1, and Lumine 2

Contents

Shinjuku’s Lumine is one of the biggest shopping malls in Tokyo, having connections underground through the Shinjuku station which is equivalent if not slightly larger than Tokyo Disneyland! It has over 200 different entrances and exits spread across the station complex, making it tricky to navigate even for locals. There are a total of 500+ stores, restaurants and cafes combined! Aside from Lumine Shinjuku, there are 11 other Lumine chains spread across Tokyo, and nearby areas. 

Lumine Shinjuku is divided into three main sections:

  • Lumine EST
  • Lumine 1
  • Lumine 2
  •  

Lumine EST (East)

Lumine EST is the largest section of Lumine Shinjuku, where Tokyo’s 若いもの (the young crowds) shop at to buy the latest streetwear or kawaii fashion. Packed with trendy Japanese, Korean, and famous global brands, like Champion, Diesel, or Mac, this section is a hot spot. 

A few Japanese brands to look out for are WEGO, LOWRYS FARM, KBF, JEANASIS. They are perfect for securing those classic and chic or simple yet elegant and stylish looks, or the Shibuya or Harajuku streetwear look with vintage long sleeved crop tops and pleated mini skirts, paired with high platform black sandals or bubble shoes. 

There is also an impressive lineup of local and global chain restaurants, offering a wide range of food options on the 7F and 8F:

  • Ippudo Ramen – famous for its rich tonkotsu broth ramen, founded in Fukuoka. This is cheap and a go to for locals. 
  • Kua’aina Burgers – mouthwatering Hawaiian burgers with the best thin fries! They also serve pancakes.
  • Omurice – fluffy omelette rice paired with meat and ketchup. This is classic comfort food for Japanese. 
  • Kaisendon (seafood bowls) and sushi 
  • Shabu-shabu – hot pot with thinly sliced meat, and vegetables simmered in a dashi broth

On the 2F, there is a hidden gem called La Petit Mercury, which sells fruit shortcakes. These are iconic in Japan, being absolutely light, fresh and delicious. 

On the 3F, there is a budget gem, called the 3 coin store, which offers a range of items from accessories like necklaces, bracelets, earrings, hair bands, clips or utility objects like containers, laundry baskets, socks and so many more. This is all for the price of approximately 300 yen (or 2 dollars)! Recently, a character store, called Narumiya Happy Park, opened in September, being the first permanent store of its kind. If you’re looking for cute finds that are very Japanese, this is the store to go to! There is also a lingerie store called, Anté by Intesécure, which stands out for its wide range of bra sizes from A to J cup with elegant or sexy, comfortable, durable and sturdy bra designs as well as different colours.

Lastly, on the 4F, make sure you visit Plaza! This store offers a mix of products from cosmetics, utilities, some cute character finds, and more. They are all of good quality for a decent price! 

Location

Directions

  1. Take the Central East Exit (中東出口). 
  2. Once you climb the stairs to street level and are outside, cross the pedestrian road. 

    3. Look for the twisted bronze statue, and keep walking past. Cross the pedestrian road. You will see Lumine EST written in bold blue letters right beside the big green JR Shinjuku station sign.

*Pro tip: If you’re meeting friends, it’s best to choose a nearby landmark or a store outside of the station to meet at, like in front of Don Quijote Shinjuku Tonaguchi. This would be less confusing than meeting inside the station. 

Lumine 2 - South

Lumine 2 is a little more casual, and bougie with boutique stores, chocolate stores like Lindt and Dean and Deluce on the 1F, and this waffle store just outside the entrance with freshly served, mouth watering Belgian waffles. This can not be missed! 

On the 2F, there is a large concentration of stores catered towards ladies fashion, but from there on upwards, there are stores for mens fashion as well. There is another plaza on the 2F, and Sarah Beths, which offers New York Style breakfast like different eggs benedicts, scrambled eggs, omelettes, butter milk and ricotta pancakes, tomato cream soup and more. There are only two other branches in Japan––Shinagawa and Marounochi. 

On the 3F, there is an afternoon tea place, called Handbakes, which has seasonal sweet and tea sets, and on the 6F, there is MUJI Ryohin, offering natural, organic cosmetic skin care and make-up products. 

Location

Directions

  1. Exit through the South East Exit for JR. 

    2. Once you pass through the gates, you will arrive outside to see the big green JR Shinjuku station sign. You can then enter Lumine 2 from the right or left hand side. 

Lumine 1 - West

Lumine 1 is a calmer option than Lumine 2 or Lumine EST, and it can be accessed through the West Exit, or the Keio Exit, or through the directions listed below. On the B2F, there are a mix of sweet stores, like Tokyo’s Milk Cheese factory, and restaurants with Thai and Korean cuisine, as well as Japanese cuisine, like Afuri’s ramen. On the 4F, there is a yummy afternoon tea place, and on the 6F, there is a vegan restaurant, offering fresh, delicious meals, with a majority of dishes being Israeli cuisine. Up until the 4F, most of the stores are centred around ladies fashion, jewellery, and cosmetics. On the 7F, there are a mix of restaurants with international cuisines from Thai, Indonesian, European, Italian, Chinese and Japanese. 

Location

Directions

  1. Exit through South East Exit (the JR gates).

    2. Turn right around the Lumine 2 building. 

    3. Walk along the bridge, where you will see the NEWoMan department store across the road

After some time passes, you will see Lumine 1 straight ahead!

Lumine Shinjuku is a great place to shop and eat, with Lumine EST catering towards the younger crowds, for the latest street fashion, and Lumine 1 and 2 for working professional or older crowds. You can find more food options and international cuisines in Lumine EST and Lumine 1, and a wider range of options for men and ladies fashion in Lumine EST and Lumine 2. Happy shopping! 

 

Which Lumine do you want to visit?

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I’m a travel and content writer, occasionally publishing pieces and short stories on Medium. I love to travel within and outside Japan as well as eat good food, dance, and read! 

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