Spending the Whole Day Shopping in Jiyugaoka: A Guide to Lifestyle and Boutique Stores (Part 1)

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Before coming to Japan, I’d heard a lot about Jiyugaoka.

With its European-style streets, chic vibe, and unique charm, it’s easy to see why it’s so loved.

While it’s a bit outside central Tokyo, it’s just a 30-minute train ride from Shinjuku.

Known as a haven for grocery and dessert lovers, you could easily spend an entire day here and still want more (I certainly did!).

In this post, I’ve rounded up five of Jiyugaoka’s larger lifestyle stores, each offering its unique style—perfect if you want to create your ideal living space.

  • Jiyugaoka
  • From Sumifuku Apartment, it's a 3-minute walk to Higashi-Shinjuku Station. Take the Fukutoshin Line to Jiyugaoka Station, and you'll arrive at your destination.

"Today's Special" – A Lifestyle and DIY-Inspired Grocery Store

The brand “Today’s Special” can be likened to a good friend who knows how to enjoy every moment of daily life. Focused on lifestyle and DIY food concepts, it offers a wide range of modern, minimalist lifestyle goods, as well as various food items, clothing, and more.

The store has three floors, with the first floor dedicated to tableware, stationery, and food. I have to say, the variety of items at “Today’s Special” is truly impressive and makes for an enjoyable shopping experience!

In addition to its curated items, “Today’s Special” also offers its own original designs and seasonal-themed products, so no matter when you visit, there’s always a new surprise waiting for you!

If you’re too tired to carry all these goods home, I recommend picking up some of their snacks or seasonings. They have many unique items that make great gifts as well!

The second floor focuses on plants, fragrances, and clothing, while the third floor houses a café. If you get tired from shopping, you can take a break and relax at the café.

"TIMELESS COMFORT" – Essential Goods for Creating a Cozy Living Space

The “TIMELESS COMFORT” store was founded in Jiyugaoka in 1995.

Here, you can find a variety of goods and furniture made from natural materials, as well as brand items from around the world, known for their story, quality, and design.

The spacious three-floor layout is worth exploring in detail. While the prices might be a bit on the higher side, if you have the budget, you’re sure to find something you love at “TIMELESS COMFORT.”

IDÉE SHOP – A Unique Blend of Nordic and Japanese Styles

Founded in 1982, the Japanese interior design brand “IDÉE SHOP” has its flagship store in Jiyugaoka.

From the exterior of the building, the store exudes a strong sense of design.

The products at “IDÉE SHOP” are centered around the concept of “a beautiful life.” They feature original furniture created by both domestic and international designers, carefully selected textiles and products, plants, music, books, and various other goods. The store uniquely blends Nordic and Japanese local design elements, creating a distinctive style.

Each floor of the store feels like walking through an art gallery. If you’re in Jiyugaoka, make sure to stop by!

Take your time to appreciate the design details of each piece of “everyday art,” and you’ll discover something new about your lifestyle.

"DULTON" – The Top Choice for Personality-Driven European and American Lifestyle Goods

Everyday items we commonly use become something interesting at DULTON. This was one of my thoughts while exploring the store.

The DULTON store in Jiyugaoka is the largest flagship store in its chain.

The store features bold, highly recognizable products, with each floor designed around four themes: Garage, DIY, Kitchen, and Garden.

The second floor also features an enormous bookshelf, which is quite interesting.

The top floor features an outdoor sky garden. Here, you can not only find your favorite lifestyle goods but also enjoy the unique space design of DULTON, adding another layer of enjoyment to your visit.

Enrich your personal space with the diverse range of goods from "私の部屋 (WATASHI NO HEYA)."

“私の部屋 (WATASHI NO HEYA)” is a lifestyle store based on the concept that “true richness lies within the heart, creating an irreplaceable room of my own.”

If you’re looking for something different in your everyday routine, browsing the Japanese-style goods and carefully curated items from around the world at “私の部屋 (WATASHI NO HEYA)” will surely spark new inspiration!

“私の部屋 (WATASHI NO HEYA)” has been deeply loved by local housewives for nearly half a century, blending Japan’s rich seasonal changes with every detail of daily life.

I wanted to pack up every item here! Plus, they have limited-time artist collaborations—how can any lifestyle goods enthusiast resist these temptations?

Conclusion

Did you take note of the lifestyle stores I recommended in Jiyugaoka? That’s just the beginning! There’s so much more to explore in Jiyugaoka, a true paradise for lifestyle goods lovers. Stay tuned for Part 2, where I’ll be sharing even more hidden gems!

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