Japanese skincare has a reputation for being reliable, affordable, and innovative. The simple yet effective formulas, which utilize natural ingredients, have proven to work on many different skin types. Many of these products have been popular for generations. These are just some of the reasons why Japanese skincare is loved around the world.
On your travels to Japan, you will want to make time to shop for some of Japan’s best skincare products. If you are feeling overwhelmed by the sheer choice on offer, then this article is for you. From foam cleaners to rice face masks, these are just some of the Japanese skincare brands and products you should add to your basket.
Senka Perfect Whip
- 498 (548 with tax)
The brand Senka was created by the legendary Shiseido in an effort to create skincare that was effective but affordable. Senka Perfect Whip is one of the, if not most, famous Japanese skin cleansers. In fact, it has been the number one cleanser for over 10 years. Its lavish whipped texture isn’t the only thing people love about this product; it is the simple formula that effectively removes dirt, makeup, and sebum that users love most. Key ingredients include hyaluronic acid, which helps moisturize the skin, as well as natural silk essence.
There are a few different types to choose from, with the number one being the original blue Perfect Whip. The other versions include a pink version, which is a firming facial cleanser with collagen; the white is a clay formula that helps with blackheads; and the green is designed for those with acne-prone skin. Although sold individually, you can get your hands on a pack of three or more at Don Quijote for a discounted price.
Nameraka Honpo Wrinkle Eye Cream
- 880 (968 with tax)
Voted as one of the best eye cream brands in Japan, the Sana Namerakahonpo range is known for its gentle and effective formulas. The Nameraka Honpo Sheer & Moisture Eye Cream uses soy milk as its key ingredient to help brighten and tighten the under eye area. Perfect for those with dry skin, this eye cream moisturizes the skin and improves the appearance of under-eye circles.
The Sana Namerakahonpo Brightening Eye Cream includes Niacinamide, which not only targets wrinkles and blemishes but also helps prevent spots and freckles. Similar to the Namerakahonpo Sheer & Moisture Eye Cream, this brightening cream uses soy milk. Both cost less than ¥1000.
Hada Labo
- 600 - 1000 (various prices)
Considered to be Japan’s number one skin care brand, Hada Labo is best known for their use of hyaluronic acid within their products, which leaves your skin looking luscious and soft. Designed for all skin types, each of Hada Labo’s products focuses on maintaining your skin’s health and making it look as beautiful as possible. Those who use the brand have praised it for its moisturizing texture, which easily blends into the skin.
Hada Labo has a few different ranges, all packed with unique and hard-working products. The product ranges are as follows: Gokujyun (moisturizing series), Gokujyun Premium (for deeper moisturization), Shirojyun (whitening series), Gokujyun A (anti-aging series), Medicinal Gokujun, and all-in-one products. Given the overwhelming choice, we would recommend doing a bit more research into this brand and its products to ensure that you get the products best suited for your skin.
Naturie Hatomugi
- 699 (769 with tax)
A classic in the world of Japanese skincare. Naturie Hatomugi Skin Conditioner is known for its no-fuss formula, which delivers effective results. This product comes in a 500-ml bottle, so it lasts a long time as well. You may be wondering what a skin conditioner is; well, simply, it is just the brand’s version of a toner. What makes it unique is its reliance on one specific ingredient: coix seed extract. This ingredient protects the skin barrier and keeps your skin feeling freshly moisturized.
It is ideal for all skin types, especially given that it is scent- and alcohol-free. If you are worried about luggage space, a smaller version is also available. We must say that the bigger bottle is really worth the money.
Fancl
- 900 - 3500 (various prices)
Fancl is famous for its cosmetics and dietary supplements, having been around in Japan since 1981. This leading skincare brand prides itself on not using harsh ingredients or preservatives in any of its products. By far, the cleansing oils are the most popular product, having been crowned the number one cleansing oil in Japan.
These products are more expensive compared to others on this list. However, it is justified when considering the ingredients and strong reputation of the brand. Plus, the products are suitable for any skin type, including those with sensitive skin.
Curél
- 1000 - 2000 (various prices)
Curél is most famous for being the number one skincare brand for sensitive skin. This brand has a beautiful range of cleansing and moisturizing products. You could basically buy all the products you need for your skin care routine from this brand. Despite being slightly more expensive, these products are specifically for sensitive skin and protect it from irritation.
Many of the products include active ingredients, which ultimately target specific skin concerns. The best-selling products from the brand include the Intensive Moisture Facial Cream, Moisture Repair Eye Cream, Foaming Facial Wash, and Deep Moisture Spray. If you are someone with specific skin concerns, then this brand may be for you.
Melano CC
- 650 - 1500 (various prices)
Melano CC is a range of skincare products created by Rohto Pharmaceutical. The brand aims to create products that focus on looking after skin health. That’s why in all the products they use a key ingredient: Vitamin C. Vitamin C is known to have many benefits for the skin, including boosting collagen, helping with signs of aging, and protection from the sun, just to name a few.
Although there are quite a lot of products to choose from, including face masks and lotions, the product that receives the most love is the Melano CC Anti Spot Essence, a serum that helps deal with acne scars and dark spots. Given how reasonably priced this brand is, it is definitely worth picking up a few different products and making the most out of using this highly regarded skincare ingredient.
Nadeshiko (Rice Mask)
- 650 (715 with tax)
Keana Nadeshiko’s use of natural ingredients such as rice and strawberries is what makes it stand out from other skincare brands. It is known for making your skin feel plump, clearing out pores, and being suitable for both men and women. There are two product ranges to choose from, including the classic “Rice Series” and the “Red Series”.
Although both are popular, the “Rice Series” is the most classic and trusted. Within this product range, the Nadeshiko Rice Mask stands out for being highly moisturizing and nourishing. Made with Japanese rice, this soft sheet mask smoothes skin texture, reducing the appearance of pores. It is no wonder that this product is always in someone’s basket. In terms of price, this brand is another highly affordable one.
Which of these products will you be trying out first?
Key Information
- Ikebukuro Higashiguchi Ekimae
- 〒171-0022, 1-22-5 Minami Ikebukuro Toshima-ku Tokyo
- 1 minute walk from Ikebukuro Station
- Open 24 Hours
- ¥100 & Upwards
- Cash, Card and Electronic Payments
- @donki_jp
- https://www.donki.com/en/
